The bakery is owned by Paulo and Carmelina Benfeito, we have wonderful 3 kids, 2 girls 5 and 6 and a baby boy of 1 year.

I love watching programs about quantum physics and I love flying, just the other day I went flying in a microlight. My wife said I was crazy. My next adventure is a hot air balloon but we have been trying for 2 years but the weather is never any good. Maybe one day…

Lina, when she is not looking after our 2 very energetic girls and our baby boy, she loves spending time with her friends and family. She loves travelling (She was an air hostess before ) She is mega organised and has a passion for organising weddings. Her dream is to set up her own wedding planning business.

We bumped into cupcakes by pure luck, in my previous life I used to run 4 coffee shops and one day I went to Costco in Croydon and I met Minelle, she was selling cupcakes in a table together with her mum. I asked her how much it would cost to buy her whole set up including the stands. She gave me a price and I told her to pack. From that day onwards we spoke everyday about cupcakes and eventually Minelle my wife and she became a close friend of the family ever since. Her cupcakes were a massive success in all our Coffee Shops.

I love cupcakes because of my background in marketing allows be to help customers make the most of their events.

A couple of years later we opened a bakery and we have been going from strength to strength. We only employ staff who love making cupcakes and we do this by holding cupcake classes where we charge people to come and learn and improve their cupcake skills. We figured that if people are willing to pay to learn more about cupcakes they truly love cupcakes so we offer them a job when a vacancy becomes available.

Our bakery is equipped with the latest state of the art equipment, we are located in the beautiful  country side of Bedfordshire.